1) Visit the locations our events will be held and identify the people there (potential participants)
2) Interview and study the people/market identified
3) Gather information about the people
-where they spend time
-who they spend time with
-what they spend time doing
-where they would be willing to enter events
4) Analyze this information to develop our marketing strategy
5) Visit and interview potential event sponsors
6) Find out what we can charge sponsors and participants
7) Use the gathered information to plan how we will market and develop our business
-Ned and David
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